Pay Per Click Advertising Solutions

Google AdWords Paid Search: The Process

1. Customer Segments

Before the online advertising process even begins, we would evaluate the correct customer segments for your business. Who exactly do we want to target our marketing efforts to?

This starts the process of building your target personas. This can include age, location, behaviors, life-events, and interests. With this type of selective customer segmentation, we can build the correct online advertisements for the correct people.

2. Keyword Research

We begin the process by researching the most effective and relevant keywords for your business. So, once we come up with the best keywords for any particular business, we find out which options are the most cost-effective that will result in the highest returns. Because of this, you will gain the most valuable conversions from the amount of money spent on paid advertisements whether it be through social media or search engine marketing.

3. Competition Research

Next, we will completely evaluate your competitors to see how they are doing on search engines and social media. This will help in understanding the value of certain keywords and will allow you to find any weaknesses or strengths.

4. Create an Advertisement

The Ad creation is built upon a few main factors:

• 1. Target Audience
• 2. Business Goals
• 3. Advertisement placement

Because of this, we make sure to customize any ad to reflect these elements. We will create the appropriate headlines and can implement A/B testing to see which advertisements work best with the selected target persona. We work with both Google AdWords with search engine marketing and social media advertising.

With having the proper customer segments and keywords in place, we can drive the online ads to bring back the highest return on investment and the best lead generation.

5. Landing Page Experience

While the advertisement may be optimized for the best lead generation, we still have to send them to a high converting landing page. What sort of lead magnet (or alluring bribe) will convince a cold lead to give you their information? This is where the landing page comes into play.

Once the consumer arrives at the page, we need to make sure that it is optimized for the strongest conversion. The point is to turn a cold lead into a converting customer by the end of the process.

6. Monitor and Optimize Ads

We will constantly monitor your advertisements to understand any low-performing areas and will improve upon them.

It is important to test multiple different advertisements to see what resonates the best with consumers. This is called the A/B testing process. Testing out a different headline or picture could make the difference in bringing back the best ROI.

As a result, we will be able to continuously enhance all paid ad campaigns for the best returns.

7. Report with Analytics

We want you to understand how your paid search ads are performing. Therefore, we will report the important metrics to you monthly so you can see the results.

In addition, we can track conversions that the ad is generating so you know the value of each advertisement.