Pay Per Click Advertising Solutions
Google AdWords Paid Search: The Process
1. Customer Segments
Before the online advertising process even begins, we would evaluate the correct customer segments for your business. Who exactly do we want to target our marketing efforts to?
This starts the process of building your target personas. This can include age, location, behaviors, life-events, and interests. With this type of selective customer segmentation, we can build the correct online advertisements for the correct people.
2. Keyword Research
We begin the process by researching the most effective and relevant keywords for your business. So, once we come up with the best keywords for any particular business, we find out which options are the most cost-effective that will result in the highest returns. Because of this, you will gain the most valuable conversions from the amount of money spent on paid advertisements whether it be through social media or search engine marketing.
3. Competition Research
Next, we will completely evaluate your competitors to see how they are doing on search engines and social media. This will help in understanding the value of certain keywords and will allow you to find any weaknesses or strengths.
4. Create an Advertisement
The Ad creation is built upon a few main factors:
- 1. Target Audience
- 2. Business Goals
- 3. Advertisement placement
Because of this, we make sure to customize any ad to reflect these elements. We will create the appropriate headlines and can implement A/B testing to see which advertisements work best with the selected target persona. We work with both Google AdWords with search engine marketing and social media advertising.
With having the proper customer segments and keywords in place, we can drive the online ads to bring back the highest return on investment and the best lead generation.
5. Landing Page Experience
While the advertisement may be optimized for the best lead generation, we still have to send them to a high converting landing page. What sort of lead magnet (or alluring bribe) will convince a cold lead to give you their information? This is where the landing page comes into play.
Once the consumer arrives at the page, we need to make sure that it is optimized for the strongest conversion. The point is to turn a cold lead into a converting customer by the end of the process.
6. Monitor and Optimize Ads
We will constantly monitor your advertisements to understand any low-performing areas and will improve upon them.
It is important to test multiple different advertisements to see what resonates the best with consumers. This is called the A/B testing process. Testing out a different headline or picture could make the difference in bringing back the best ROI.
As a result, we will be able to continuously enhance all paid ad campaigns for the best returns.
7. Report with Analytics
We want you to understand how your paid search ads are performing. Therefore, we will report the important metrics to you monthly so you can see the results.
In addition, we can track conversions that the ad is generating so you know the value of each advertisement.
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YouTube is becoming the central hub for video content on social media. With a large video presence on YouTube linking to your other social media platforms, you can provide new, engaging content for your customers each week. Not only that, with social media management, you will have all of your engaging videos optimized for search engines to bring in more viewers to your content. In conclusion, videos are the strongest cause of engagement and can provide valuable sales with unique content.
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Other Social Media Platforms
There are many other social media platforms such as Snapchat, LinkedIn, Pinterest, or Google+ that we can actively participate in helping grow your business. Finding the correct social media to focus on for your business can depend on your target market and we can help you choose the correct platforms to support business growth. If you would like to know more, please contact us for any questions or for a free consultation.